2004-06-18
LIFE AS A VISUAL ARTIST || TECHNOLOGY
Thanks to Steve from whom I borrowed most of text | Requires Flash 6 or Quicktime | takes 20 minutes to download at 56k |
Behind the scenes building a car | This'll take awhile | There are no computer graphics or digital tricks in the film | Everything you see really happened in real time exactly as you see it | The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work | They would then have to set the whole thing up again | The crew spent weeks shooting night and day | The film cost six million dollars and took three months to complete, including engineering the sequence | It is two minutes long |
There are six and only six handmade Accords in the world | To the horror of Honda engineers, the film-makers disassembled two of them to make the film | Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) are parts from those two cars | The voice-over is Garrison Keillor | When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten | They fell off their chairs when they found out it was for real | Oh! And about those funky windshield wipers, on the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet | It looks a bit weird in the commercial | Just one-second of computer generation is used to link the two halves-when an exhaust pipe rolls across the floor | At one point, three tires roll uphill because inside they have been weighted with bolts and screws |
This is not an endorsement for Honda | If anything it's a plug for the Rube Goldberg inspiration behind the production and how the ad was made | ¶ 04:45
Thanks to Steve from whom I borrowed most of text | Requires Flash 6 or Quicktime | takes 20 minutes to download at 56k |
Behind the scenes building a car | This'll take awhile | There are no computer graphics or digital tricks in the film | Everything you see really happened in real time exactly as you see it | The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work | They would then have to set the whole thing up again | The crew spent weeks shooting night and day | The film cost six million dollars and took three months to complete, including engineering the sequence | It is two minutes long |
There are six and only six handmade Accords in the world | To the horror of Honda engineers, the film-makers disassembled two of them to make the film | Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) are parts from those two cars | The voice-over is Garrison Keillor | When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten | They fell off their chairs when they found out it was for real | Oh! And about those funky windshield wipers, on the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet | It looks a bit weird in the commercial | Just one-second of computer generation is used to link the two halves-when an exhaust pipe rolls across the floor | At one point, three tires roll uphill because inside they have been weighted with bolts and screws |
This is not an endorsement for Honda | If anything it's a plug for the Rube Goldberg inspiration behind the production and how the ad was made | ¶ 04:45
